TOMS x PEANUTS

WHAT: A licensed collection between TOMS and one of the most recognized intellectual property available, PEANUTS. This collaboration helped support organizations like Creative Futures— who unearth the next generation of creative industry leaders from disenfranchised communities through workshops, mentorships, and paid work experience.

SCOPE: Project pitch, cross-functional forecasting and legal negotiation, legal point person, design direction, creative direction for assets and go-to-market tools. Goal to renew and refresh the brand image. Approval of all assets (Photo, video, copy, ecom, social) leading all marketing functions and creative. IP alignment and creative guidelines gatekeeper. Impact partner lead (Creative Futures), copy approval and story alignment with partner. Two collections management.

PRODUCT: Footwear, and accessories.