TOMS x KROST NYC
WHAT: Second collaboration between TOMS and NYC brand KROST. This collaboration helped support organizations like Peace First— who support young people worldwide to lead social change in their communities by providing digital tools, community support, and start-up funding—goal to renew and refresh the brand image.
SCOPE: Marketing and creative Sr director. Project lead (except PR). Management of partnerships senior manager, creative, cross budget alignment Lead all marketing functions and creative along with KROST’s founder—assets shot on location in New York City.
PRODUCT: Footwear, apparel and accessories.