TOMS NEW BRAND CTA

WHAT: A global brand CTA and mental health-driven campaign with different consumer touchpoints including but not limited to PR, corporate marketing, packaging messaging, social, brand, OOH campaign (May / Mental health month), packaging, social and wholesale. WEAR GOOD will be used across all consumer checkpoints from 2022 forward.

SCOPE: Campaign strategy, including a call to action process with the agency, all digital, video and media approvals, including wholesale and social. Agency outreach and copy & messaging approval with the CMO.

OOH campaign: 21 wildposting locations in Los Angeles, estimated campaign impressions: 15.685.600.

www.toms.com