GUAYAKI YERBA MATE “SPLASH” CAMPAIGN
WHAT: A creative marketing campaign for the CPG brand “Guayaki Yerba Mate”.
SCOPE: Project proposal & artistic/creative direction. Campaign lead & agency process (Briefing, & deliverables). Paid media (USA) including streaming TV, OOH, DOOH, search, social (tikTok/IG) & Youtube.
PRODUCT: Three best-selling SKUs and one new flavor (March’24) showcasing the freshness and dynamism of the brand. Single flavor and portfolio assets.
RESULTS: Increase of 17% in brand consideration in key markets.