GUAYAKI YERBA MATE PULSE CAMPAIGN
WHAT: A creative marketing campaign for the CPG brand “Guayaki Yerba Mate”.
SCOPE: Project proposal & direction. Campaign lead & agency process (Briefing, 3D agency discussions, deliverables). Paid media & Amazon. I worked with an award-winning agency and delivered assets in 8 weeks (Record time).
PRODUCT: Four best selling SKUs for the brand (Ready to drink) showcasing the freshness and dynamism of the brand.
MISC: National campaign (Digital + Streaming).