MATTEL x ELEMENT x SUPER7
WHAT: Global marketing campaign and creative direction for the HASBRO x ELEMENT x SUPER7 product collection
SCOPE: Product creative direction, global marketing campaign lead and creative direction, social media and ecom assets director. Legal process lead.
PRODUCT: Apparel, hardgoods and accessories.
https://www.mattel.com/en-us/masters-of-the-universe