ELEMENT x HHF (Non profit)
WHAT: A partnership between Element and The Harold Hunter Foundation (NYC) to support and provide access to sports to underprivileged kids in the five boroughs of New York. Community driven activations. First non-profit partnership for the ELEMENT brand in the US.
SCOPE: Partnership pitch and strategy, including long-term deal plan and budget strategy, content plan and product plan to create a successful long term donation to support the communities in need.
Misc: Campaign kickstarted in Fall 2020 and still i place (Long term).