GUAYAKI YERBA MATE MARKETING
WHAT: Creative direction for the concept, design, look and feel refresh, and content / graphic elements for a modernized brand tradeshow booth.
SCOPE: Marketing alignment, internal project pitch, agency negotiations, budget lead, design-creative-art direction. Approval of all assets (Photos, video, graphics and branding). Project timeline: Concept / 2 design rounds/execution in 8 weeks. Booth at the US's most significant natural food tradeshow (Expo West Trade Show).
Goal to renew and refresh the 27-year-old brand image.
PRODUCT: Marketing / CPG
