GUAYAKI YERBA MATE Product redesign
WHAT: First packaging redesign for the 30-year-old CPG brand Guayaki Yerba Mate
SCOPE: Project guidelines, direction, process, color update per SKU, sampling, preproduction, strategy and go-to-market asset strategy.
PRODUCT: Whole portfolio: 15.5 oz cans, 11.5 oz, glass and dry products.
In the photos, the current design is shown first, followed by the refreshed design and then the previous design. Nationwide distribution started in November 2024 and will continue until January 2025. In the photos, the current and refreshed design is first, and the previous design after.
