Element / Chris colbourn
WHAT: Sports marketing launch and athlete activation.
SCOPE: Global project. Marketing-driven campaign to celebrate the US-based athlete Chris Colbourn. Signature hard goods product launch, event activation, vertical media planning and planning/execution/budget planning. Partnership package to launch: East Coast local coffee partnership (Limited edition grounded coffee), Mountain Dew marketing partnership, New Balance marketing partnership, Thrasher Magazine media partnership and media buy (Online/Offline), event activation (SoCal).
Cross-activation with Mountain Dew and New Balance.
PRODUCT: Hardgoods and marketing campaign.
