DISNEY x ELEMENT GLOBAL CAMPAIGN
WHAT: A licensed collaboration between ELEMENT and Lucasfilm / Disney+. Property: “The Mandalorian” show.
SCOPE: Creative direction and global marketing and asset campaign direction. Editing by JUICE agency (SF). Built a video campaign, and a creative lookbook, directed all photography, storytelling and merged action sports culture to the DISNEY IP look and feel. Global go-to-market strategy, asset creation, and social and ecom calendar/asset drops. All approvals and process owner working closely with Disney’s team. Digital, seeding, PR (Mando Mondays website) and media plan. Led the US retailer TILLY’s to execute this campaign on their own social channels with one of the most successful launches of the year in their own com and retail platforms (2021).
PRODUCT: Hard goods / Apparel / Accessories
