ELEMENT x STAR WARS
WHAT: A licensed collaboration between ELEMENT and Star Wars using Ralph McQuarrie concept art for Empire Strikes Back
SCOPE: Global marketing campaign including ecom strategy. Global point person with Disney/Lucasfilm. Approvals and process. Creative direction and assets strategy, including digital, seeding, PR and media cadence. Resale value up to $2,000 day after launch.
PRODUCT: Hard goods / Collectibles
Fastest selling collection on brand’s ecom (13 minutes to sell out)
www.elementbrand.com // www.starwars.com
