ELEMENT x KAI AND SUNNY
WHAT: UK artist duo “Kai and Sunny” worked at the Boardriders US office to hand paint the new space with their distinct art. Three days of art and logistics to create a permanent art installation elevating the brand’s involvement with culture.
SCOPE: Marketing direction. America’s campaign shared with global social handles: strategy, video coordination and artist/brand relationship.
PRODUCT: Hard goods support.
www.elementbrand.com
