SONY x element GLOBAL CAMPAIGN

WHAT: A licensed global collaboration between Sony / The Ghostbusters (1984) & ELEMENT

ROLE: Marketing direction, campaign creative and international deployment strategy

SCOPE: Working closely with SONY and the creative agency JUICE, set the creative and art direction for a global marketing campaign, including the creative lookbook direction, talent, look and feel & storytelling. Led the creation of all digital assets design and deployment across four regions (USA, Asia, Europe & Canada).

Wholesale, digital, seeding, PR and global markets media cadence.

PRODUCT: Consumer goods