“COPA” collection

WHAT: A collaboration between Marc Gonzales art and vision, Adidas athletes and the Brooklyn Farm. The project goal was to create a global collection of soccer jerseys to celebrate soccer’s World Cup and Adidas heritage through its athletes point of view.

SCOPE: Product creation planning & product marketing process (Styles, pricing, cost, fabrics & trims). Global project. Distribution planning. Pre-production, development approval, sample approval and go-to-market tool creation. Project approved by the FIFA.

PRODUCT: Apparel

The Brooklyn Farm is Adidas experimental headquarters led by Mike Miner and Marc Dolce providing a space for creators to innovate, test, discuss and try new ideas, technology and projects.