ADIDAS x BEVIS AND BUTTHEAD Collection

WHAT: A collaboration between Adidas and MTV/Viacom/Mike Judge

SCOPE: Project proposal & direction. Product creation planning & product marketing process (Styles, pricing, cost, fabrics & trims). Global project. Agency communication point person along with house design graphics manager. Pre-production, development approval, sample approval, Viacom communication and go-to-market tool creation.

All assets in this project have been redrawn and created exclusively for this partnership. Mike Judge approved all products.

PRODUCT: Footwear, apparel & accessories.

MISC: First-ever licensing project for Adidas Skateboarding