ADIDAS/ARI MARCOPOLOUS
WHAT: A global collaboration between Adidas and renowned artist and photographer, Ari Marcopoulos.
SCOPE: Project direction. Product creation planning & product marketing lead.
ROLE: Global project lead and international go-to-market process owner.
PRODUCT: Consumer goods (Footwear, apparel & accessories).
Ari Marcopoulos bio
“Perfect for fans who don’t want to be mistaken as posers is a shiny blue bomber subtly lined with collaged images of current-day athletes that suggests nostalgia for a bygone New York.”
