ADIDAS x METROPOLITAN

WHAT: Apparel collection for Adidas. Worked closely with founder Keith Hufnagel and Metropolitan creative director Hanni El Khatib to translate creative direction to product types and the Adidas design team to create a global premium apparel line promoted by a racing inspired marketing campaign. For the first time, a skate-based company worked on the Adidas ZX8000 footwear franchise.

SCOPE: Product marketing strategy & ideation. Footwear coordination with US footwear merchandising team.

PRODUCT: Apparel (Tees, pants, hoodies) and footwear.

www.adidas.com