Adidas x KROOKED
WHAT: A collaboration between Adidas and american company Krooked.
SCOPE: Project direction. Product creation planning & product marketing process (Styles, pricing, cost, fabrics & trims). Global project. Pre-production, development approval, design approval, sample approval and go-to-market tool creation. Legal process with DLXSF (Contract & negotiation).
PRODUCT: Footwear, apparel & accessories.
MISC: “Adidas Skateboarding has teamed up with Mark Gonzales and his brainchild, Krooked skateboards for the second installment of the adidas x Krooked collaboration. The latest footwear & apparel collection pays homage to Gonz’s iconic art and modernizes the classic 1988 “Gonz and Roses” board graphic to bridge multiple generations of skateboarding.”
“I never wore a pair of tearaway pants in my life, but I tried them and I was like “cool, no wonder people always talk about these!””