Adidas x HELAS

WHAT: A collaboration between Adidas and french brand HELAS.

SCOPE: Product creation planning & product marketing process (Styles, pricing, cost, fabrics & trims). Point person for communication. Global project. Pre-production, development approval, sample approval and go-to-market tool creation. Product strategy for global and e-com platforms.

PRODUCT: Apparel, accessories and footwear.