Adidas x ALL TIMERS “JUST LIKE OLD DAYS”
WHAT: A collaboration between Adidas and New York brand ALL TIMERS.
SCOPE: Product creation planning & product marketing process (Styles, pricing, cost, fabrics & trims). Point person for communication. Global project. Pre-production, development approval, sample approval and go-to-market tool creation. Product strategy for global and e-com platforms. Special colorway available at partner’s website and Adidas ecom.
PRODUCT: Apparel, footwear.
““You know the old saying; martini’s are like stripes – two isn’t enough, and four is too many. For our third collaboration with adidas we’ve stripped the shoe down to it’s essentials – spruced it up with some very decent materials and built a their third collection around it. A more refined, grown up look, because we kept getting turned away from nice restaurants with the hockey jerseys and sweatpants on,” says Alltimers.
The colorway of the Alltimers x adidas Skateboarding Gazelle Super draws inspiration from ’70s luxury living, as the sneaker boasts hairy suede on the upper. Custom embossed Alltimers branding then tags the pair on the tongue and the heel tab.
To complement the Gazelle Super, Alltimers presents a range of apparel, including a wool hoodie and jacket, a T-shirt, and chino pant.”
